Insight from competitor apps:In its feed section(Myntra Studio), Myntra provides different form of content and not just videos.Hypothesis validated:Our hypothesis is that providing different forms of content will increase user engagement as our assumption is that not everybody likes to view videos, some would rather like descriptive posts, photos etc. Data privacy and security practices may vary based on your use, region, and age. Add a section to it, showing 34 items from the feed and a view all CTA that will lead to the feed page3. Category search- we can add a circle at starting with different icon/image so user can enter to feed from there.6. Once you get a positive response, make sure to find out about the interview process at MamaEarth and prepare for tough questions. The changes made here are reflected throughout the app. I We've made shopping easy & fun with the Mamaearth App! To continue promising you a malware-free catalog of programs and apps, our team has integrated a Report Software feature in every catalog page that loops your feedback back to us. Never trust this app. Somethings gone terribly wrong.Try this instead, Poor optimization causes the app to freeze and crash. An initial scan of the Mamaearth app showed that the shopping experience through the feed flow can be significantly improved to achieve higher user engagement and conversion. Points to be observed and probing questions: To test the redesigned flow we went back to our initial users and conducted 4 usability tests. which the users look for before a purchase.Hypothesis validated:Our hypothesis is that the product details screen should contain important information like return policy because our assumption is that without it the users are having a hard time taking a decision to purchase a product. But the hard facts were very hard to dispute. Having done some of the ground work of gathering insights through desk research and competitive analysis, it was now time to approach actual users and observe them interacting with the Mamaearth app. We had however been very wise and had proactively done the ground work for the UI screens by creating some of the components which would be the building blocks of the screens whenever we could find some time. In the opened popup, add all relevant collection categories from the collection list to the slider. I have been using the products of mamaearth from approximately 5-6 months and i must say i am very satisfied with the results earlier i used to have dandruff in my hairs but by using tea tree shampoo, the dandruff is gone i am able to get my beard in proper shape with the help of beard oil and most importantly i am using mamaearths soaps and i must say these soaps are the best of all times overall it is a really mind blowing experience of using mamaearth products. By plugging products with each piece of content, and providing valuable information that does the job of selling the particular product to the users, this section also has a lot of potential to affect conversions positively. Rentech Digital specializes in enterprise solutions for all businesses across the globe. They have escalated the issue as well still the delivery is showing tomorrow. 1180 Avenue of the Americas 8th floor, New York, NY 10036, 401 Ambey Valley Arcade, opp. Will never recommend anyone. To facilitate this objective, we added product cards containing both product information as well as clear Add to Cart CTAs to the content screens to convert the feed audience into paying customers and thus improve the conversion metrics. Phone:+91 8901 555 444, (Monday - Saturday - 9am to 6pm) Address:Plot No.63, 4th Floor, Sector-44, Gurgaon, Haryana. MamaEarth "environment" Reviews Once the HMWs were framed, it was time to take up the challenge of brainstorming solutions for these questions. Changes made to increase the consistency and uniformity in design through out the Feed section. While the products are streamlined and safe, the app needs a little more work to present its products better. 4 collaboration security mistakes companies are still making Get your compost on. I have approached customer care messaging service. Use the back button to go back to the feed home page once the task is done. So we made the decision to add more feed content regarding mens products on the main feed page as well as creating a separate category for men. Johnson n Johnson delivering same day delivery. click here for information on the search bar widget. Behavioral Insight:A simple, well-defined return policy is the third most influencing factor in urging customers to buy a product. Here are the links to both our figjam and figma files.Team figjam file: https://www.figma.com/file/X1maaMl3y2KqRu7KQPNs2a/Mamaearth?node-id=58%3A2067&t=xRdKxKaEAwRJl73l-1, Team figma UI file: https://www.figma.com/file/LhDLEg4QFV9XcCFliKWJOL/Mamaearth---UI-Design?node-id=0%3A1&t=kbbdOhOEFubsXDc5-1, Any and all feedback is very much appreciated. Place one among the style variants inside the home screen layout. Have you tried Mamaearth? Composting is a natural, eco-conscious way to recycle food at home. Add a signifier on an overlay screen as soon as the app opens up to highlight the feed icon.4. Have a look at the Mamaearth app's home screen with the search bar on it. Mamaearth - Tech Stack, Apps, Patents & Trademarks Search Bar: We start with the search bar. Here's the mobile preview of the Mamaearth app with the banner slider in it. Do they feel like engaging with the content on the feed section. Buy face wash, face scrub, face mask, face serum, sleeping mask, sheet mask, sunscreen, moisturizer, toner, gel, and more, directly from the Mamaearth app. Hey friends! Are they able to find options to do what they want while doing the tasks. !In today's video, I have shared an app from where you can get free sample products. So we added titles and subtitles to the content thumbnails to give the users an idea about what they contained. Founded in 2016, Mamaearth backed by Sequoia India . HMW improve the visibility of the CTAs on the video player screen?Solutions:1. Insight from competitor apps:Ratings and reviews in the Amazon app are tappable so the users can quickly read and verify.Hypothesis validated:Our hypothesis is that we should make the ratings & reviews look clickable as it will help the user make an informed decision and will increase user conversion as our assumption is that users depend highly on ratings and reviews in their purchase decisions. (something like Nykaa does)2. Collaboration with @mamaearth.in So happy finally got chance to collaborate with such a big brand.They had send me 1. 1. It was a tense moment at 3 am on a Friday night when our team finally decided on the problem statement and started to work on the project. Jun 10, 2021, 11:21 IST Amrita Singh, the leading lady of her era, appeared in a brand commercial after a break of 35 years Direct-to-consumer personal care brand Mamaearth, earlier this year,. Add a section to it, showing 34 items from the feed and a view all CTA that will lead to the feed page.3. But only the users could determine the effectiveness of the new flow. . I went with some fake reviews of Mamaearth trusting the products. On Friday, the shoe company posted a sneak peek of the shoe on Twitter and Instagram with the caption "Coming 7.11 . Analyzing Mamaearth's Marketing Strategy - The Strategy Story Mamaearth APK for Android Download - APKPure.com Theme Settings on Swipecart Behavioral Insight:Free Shipping is the second most principal factor in influencing an e-commerce consumers purchase decision. App bar settings : Set your branding element on the app bar or the action bar because it stays on the top throughout all pages of your app. Next, we move on to designing the Mamaearth app home screen. Quick and easy access to reviews by making them clickable.2. Why? It has all the makings of a fun and inviting app with good color choices and transparent product descriptions. Apart from this a study of our direct competitor Nykaa showed that they used a dark background for their feed content and had considerably better engagement numbers.Hence we felt that changing to a darker background would increase session lengths. I We've made shopping easy & fun with the Mamaearth App! For more details on app bar settings, click here. Shop for toxin-free hair care, skincare, body care, face care, baby care, and much more. Management is very cooperative and all the employees are treated equally. This comprehensive process allows us to set a status for any downloadable file as follows: Its extremely likely that this software program is clean. Where on the app would they go to explore products if not prompted? You can check the availability, ingredients, product descriptions, and even images of the product. Something within us loves the land. Meanwhile, watch this beginner's video to get an idea of how to create apps for your e-commerce store using Swipecart: The drag-and-drop app builder Swipecart is a smart tool to convert your e-commerce store into a feature-rich app. The objective of the hackathon was to emulate real-world situations and learn how to impact targeted business metrics positively by using design thinking. On fb group M2Mib we had paid collaboration with a popular brand mama earth where on October 20 they launched plant based diapers as it was a virtual grand . SourceHypothesis validated:Our hypothesis is that we should make the ratings & reviews look clickable as it will help the user make an informed decision and will increase user conversion as our assumption is that users depend highly on ratings and reviews in their purchase decisions. A free program for Android, by Walmart India. Mamaearth Attained 99.99% Order Fulfillment Rate - Case Study - Unicommerce The review section can be moved a little upper.4. In addition to security and compliance, apps powered by Syntex repository services also make it easy to deliver rich collaboration experiences for Office document types as part of your application. Body wash, shampoo, body lotions, mosquito repellents, wipes, diapers shop everything right from the app!Face Care Give your face the goodness of Mamaearth minus any toxins! Now with the base ready, we created the rough representation of solution which can be implemented in the form of wireframes. 1. Get ready for a hassle-free shopping experience. CTAs to inform users about product availabilityIt is important to inform the users if a product is out of stock to save them the frustration of trying to order such products. Now that we had identified problems in each screen, we brainstormed solution ideas before we started research. Fix one type of CTA for the video player screen and keep it consistent throughout.2. I have Baby ceremony tomorrow. Lack of contrast between background and icon color is making it difficult for users to notice some icons. Get ready for a hassle-free shopping experience and great offers as you shop from home or on-the-go. Add a signifier on an overlay screen as soon as the app opens up to highlight the feed icon.4. Introduced search bar and filter optionsOne of the insights from our primary research was that the users would like to be able to seek out a certain specific kinds of content. Well guide you step by step in creating an app like Mamaearth here. You'll be taken to the Mamaearth layout dashboard with the default tab as "Theme Settings" and the sub-tab as "App Bar Settings". It has grown organically by selling cosmetics through its e-commerce platform, making a mark in the Indian cosmetic market.You, too, could replicate Mamaearths success. click here for details on the single banner widget. Add a separate section with content from the feed section at the top of the home screen like Instagram or Facebook stories.5. It's time to choose goodness; its time to choose Mamaearth. Changed to a dark background According to research, a dark background for OTP screens / screens containing video content increases user focus and leads to users consuming content for longer periods. Mamaearth was born out of parental stress. Introduced consistencyOne of the cardinal rules of UI is consistency. Instead of taking the custom app development path, lets do it easily and quickly with the no-code app builder Swipecart. On the dashboard, click on "Layouts" in the left menu. Direct competitors like Nykaa who had considerably higher user retention and coversion numbers were following this practice. 1 person found this interview helpful Be the first to find this interview helpful Anonymous Interview Candidate in Gurgaon, Haryana I applied through college or university. However, to our complete amazement we found out that Mamaearth not only had as many male users as female but male users were actually more by a small margin.. Based on our scan system, we have determined that these flags are likely to be real positives. Creating a mobile app would be the first stepping stone for this.Create a mobile app like Mamaearth with Swipecarts help. We had team members in both tier-1 and tier-2 cities and were confident that we would be able to research different categories of users. SourceHypothesis validated:Our hypothesis is that the product details screen should contain important information like return policy because our assumption is that without it the users are having a hard time taking a decision to purchase a product. A personal challenge for Ghazal and Varun Alagh led the husband-wife duo to launch Gurugram-based baby and mother care startup Mamaearth. The brand grew rather rapidly in terms of product categories & presence and as a result, the order volume jumped 20x to the range of 500-600 per day within a few months. In the popup that opens, customize the styling parameters for the search bar. Probing questions: Go to feed section from home page Do they find it easily accesible? 1.Since it is growing at a very high pace, I can expect a great career growth down the line. Next, click "Create Layout." A blank layout with the name Mamaearth is formed. Showing virtual proof/ photos of products received by customers can build trust. To set the styling for the carousel banner, hover again over it and click on "Edit Style". The designathon was a 48 hour UX design hackathon conceptualized by our guide and mentor Anudeep Ayyagari and executed by the UXM Community. I had 48 hours And then I attempted to improve the When co-founders and husband-wife duo Varun and Ghazal Alagh were struggling to treat their infant son's skin condition with products available in the . Enjoy the new tool for the MapMaker Interactive and keep checking back as we will be adding new features to . The developer, Honasa Consumer Private Limited, indicated that the apps privacy practices may include handling of data as described below. Buy Beauty \u0026 Baby products with natural ingredients \u0026 no toxins on Mamaearth appCrafted with natural ingredients and no harmful chemicals Mamaearth beauty and baby products are safe effective and loved by more than 3 million people. For more details on carousel banners, click here. Explore best-selling safe, natural, and 100% toxin-free baby and beauty products from Mamaearth. Do you prefer to first go through the reviews before purchasing? Once on the feed page, ask them to try to add a vitamin C product to their cart through the content. Free shipping is an attractive element for frequent online buyers as they save on the cross-border shipping cost to quite an extent. Select "Banner Slider" from the widget list. Why is it so? Observe where they are instinctively tapping. The latest APK available is 2.2. Here's the draft app with theme customizations completed to match the Mamaearth app. Use primary and secondary CTAs to differentiate between adding to the cart and leading users to the product listing page.4. Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India @mamaeart. click here to know more about theme style settings on Swipecart. Behavioral Insight:Healthy and positive product reviews from existing customers invite new customers. Ask them to try different ways to search for this specific product. Our team consisted of six very different people spread across the country but united by our love for UX and a determined energy and enthusiasm and we were participating in a 48 hour sleepless designathon. Source. The users were successful in accomplishing the tasks that we had set for them and seemed generally pleased with the new design. There are also instances where placing an order doesnt push through and requires a restart of the app. Now shop for the best Mamaearth products straight from our app. In the current flow, the only way to access the feed section is by tapping on the feed icon in the bottom nav bar of the home screen. You can build a mobile app based on your Shopify website.https://apps.shopify.com/swipecartHere's a link to Swipecart's WordPress plugin.
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