Lizzo in the Library on Facebook (McDaniel College)Jenna Spinelle, Communications Specialist Penn StateLizzo in the library? Here are seven essential steps to successful campaigning in the student body election. Often, students are using summary and analysis as a way to build toward synthesis. Your school can seize the opportunity to build momentum for the upcoming term, attracting new prospects by showcasing what your campus has to offer and your social media is the ideal tool for the job. UGC is a popular marketing tactic because it's authentic. I can't tell you the number of events I attended in college because they offered free food. The goal is simply to stop your prospects from scrolling through their social feeds long enough to see your content, building a connection with your school over time. Students complete the first of these entries during the second week of classes and later submit their final annotated bibliography shortly before completing the social media project. Think carefully about the difference you will make as a leader and use those goals as the platform for your campaign. The analysis posts are also crafted in a way that would encourage a reader to click on the link of the analyzed source. Using a similar approach, the UF College of the Arts has created dozens of highly successful TikTok videos of students Chad and Emma dancing around campus, with most receiving more than 10,000 likes such as the one seen below: = Chad & Emma from the School of Theater + Dance, UF College of the Arts. on the RIT campus. Mascot Rex GIF Stickers on GIPHY (University of Calgary ) Samantha Paterson, Social Media Manager University of CalgaryI was quite proud of this one of ours here at UCalgary. Create a Facebook page for your campaign where you can clearly outline your objectives and the reasons youre running. For example, you might find information about meal plans, class requirements, and campus life on your school's "subreddit.". As an alum, clicking through each photo transported me to an earlier time in my life, and reconnected me with my alma mater. In this article, we will outline how to plan and run a successful campaign for student body elections. They summarize a preexisting source. While video is undeniably one of the best ways for your school to showcase its campus life, you should also continue to pay just as much attention to posting eye-catching and intriguing photos of your school. Read below what your higher ed colleagues who attended the past editions of the Higher Ed Social Media Conference said about their experience. We instruct the students to craft their summaries in a way that appeals to their audience and encourages the reader to pursue the linked source. Get inspired with this post. portalId: "381672", Students Vlogs on YouTube (West Virginia University)Jon McBride, Media Relations and Social Media Manager BYUI love West Virginias student vlog campaign run by Chris Young on YouTube. Go explore others! This graduation image from Georgetown University posted around Fathers Day doesnt need much explaining, but just in case, you have the added advantage with your regular social media posts of adding a description with emojis and hashtags to increase context and engagement, heightening the emotional impact. Particularly I liked how they start it with some specific messaging that they want to convey before featuring more organic content from the commencement ceremonies. These analyses help students focus on what types of posts and threads they could create to have an impact on their audience. Social norms campaigns on alcohol misuse among college students should prioritize keeping up with the trends, researching whats new and most effective at any given time on each of the platforms. Did you know? It helps students identify the sources they will use for their synthesis, analysis, and summary posts. ODU hopped on the bandwagon and photoshop Beyonce and Jay-Z on campus. You'll find below the list of these 36 higher ed social media inspiring campaigns or posts broken - down by platforms - along with the rationale from the higher ed social media pro) who selected them in the first place. You can do a Facebook Live video to stream your answers, or simply respond in real time by typing your responses. UMichs take on Ohio States story on Twitter (University of Michigan) Corynn Myers, Digital Marketing Manager University of MichiganUniversity of Michigans tweet related to this Ohio State story.Shameless plug for our owned team and this tweet which broke some metric records. Based on the posts and retweets, it was a huge success. His book Student Council Campaign: Winning Strategies, Speeches, Poster, and Slogans will guide you to improve your overall strategy and your student council speeches. Be sure that you can meet these requirements before you put any serious effort into moving forward. Writing for the campaign usually takes place in a Google Doc until the student is ready to publish posts on their platform of choice. She teaches on-ground and online writing courses. When UMD presented, they already had 12 high-quality leads. Edited by Lisa Chow . Back to School: 5 Great Ideas for Social Media Marketing [+ Video How Clarence Thomas Came to Reject Affirmative Action While gorgeous images of your campus like these dont hurt for attracting new enrollments, your images dont have to be artistically award winning. Students then begin work on their first two summary posts. One of the most effective moves to get prospective students excited about campus life is to involve student influencers in creating your social media content. Its always interesting to see how higher ed institutions roll out their new look and feel. Posts should include a summary of the source in the students own words (evaluative or nonevaluative). If youre thinking about campaigning for a position in the student government, this is the post for you. Check out these 15 social media ideas to increase compliance with the new Masks on Campus policies. Schedule it for a time when students are generally available, either right after or just before school. ? This recent post from the American University of the Caribbean School of Medicine had a 20% engagement rate on Facebook much higher than our average engagement rates, or industry benchmarks. While its great to post permanent videos and images to your account to stand as digital style brochure snippets that prospective students can refer to when perusing your social channels, the temporary format found in social media stories has its own value for prompting engagement with anyone whos following you, including your prospects. A behind-the-scenes tour allows you to showcase the aspects of your school that might otherwise be missed or underrepresented on your website alone. 17. 4. So What? Videos on Facebook (NYU), Mascot Rex GIF Stickers on GIPHY (University of Calgary ), Branded GIFs on GIPHY (University of Toronto), GIF Stickers on GIPHY & Instagram (The University of Chicago), #FloridaCheck on TikTok (University of Florida), Warrior Strong on Flickr (Wayne State University), You and UMD on Multi-Platform (University of Maryland), The 2019-2020 Higher Ed Social Media Conference (now available on-demand! This category only includes cookies that ensures basic functionalities and security features of the website. When students share something positive, have everyone practice using active and constructive responses, including: enthusiastic responses; eye contact; celebrating good news together; asking open-ended questions; nodding head with a smilexi Post-group Reflection. I fight for equality for all the students in this institution.". We begin by showing students a model of a summary post. #FloridaCheck on TikTok (University of Florida) Erika Boltz, Social Media Coordinator UF HealthThis TikTok post from UF is adorable (and if youre not familiar #FloridaCheck is a BIG thing, hence then #GatorCheck). Dont linger on negativity and dont fall into the trap of lowering yourself to those standards, either. HBO Max's #BadaBinge campaign. But there are plenty of other ways to accomplish this, too. Many students repackage their annotated bibliographies for summary posts. You can make your content more discoverable by following some of Instagrams best practices for Reels creation, based on ongoing observations of how users interact with their recommended Reels. Synthesis posts or threads are the heart of the project. Our guides go in-depth about subjects ranging fromacademics,choosing courses,standardized tests,extracurricular activities,and much more! With our free chancing engine, admissions timeline, and personalized recommendations, our free guidance platform gives you a clear idea of what you need to be doing right now and in the future. Women in Science: Building a World Video on Facebook (Colorado State University)Nitasha Maindiratta, Digital Marketing and Communications Manager NYU Steinhardt SchoolI thought CSUs video was incredible at turning a students work into a piece of visually compelling content that honed in on audiences hope for a better, more equitable world. If a user likes the original audio added to a Reels video, they have the option to share it, crediting your school and creating even more opportunities for exposure to your campus. The social media project recipe includes at least twenty posts: Before students begin writing their posts, they complete a project plan with the chart below. But before we dive in, let's set the scene. The cast of characters included everyone from Bill Gates to Hilary Clinton to Elmo from Sesame Street. Engaging character creation. This Instagram Reel posted by the University of Florida lends a rare glimpse of campus life at dusk: This unique perspective of the campus received over 71,000 views and more than 5000 likes. Again, we begin by leading students through a model post. If you want to be a leader and a voice for your classmates, youll need to establish yourself as trustworthy and relatable. We show students how to create dialogue between the sources. Should I Join Class Board or Student Government? Student council elections can sometimes turn into petty popularity contests, but this isnt their intention. Thumbnails can significantly increase clicks on videos and I think Nebraska is doing a great job with their thumbnails. Let's take the example of Manutan Collectivits: this brand specialised in furniture and interior design encouraged its audience to draw their ideal class. revealing that 70% of teenaged YouTube subscribers relate to YouTube creators more than they do to conventional celebrities. Social justice is about distributing resources fairly and treating all students equitably so that they feel safe and securephysically and psychologically. These cookies will be stored in your browser only with your consent. We want you to tell our story in a TV commercial that will air across the country during Mountaineer sports events. Its most likely that youll have to pay for your campaign out of your own pocket, so its best to set a budget in advance to ensure that you control costs. Your school has the added advantage of some of the creative liberties your school can use to make your video creations all the more compelling for the best university social media campaigns. While the purpose for live streaming here may have been more practically based, the approach in general is a great way for your prospects to virtually attend your live events, gaining a better feel of your campus and school spirit from this college social media campaign. Make these ideas to central to any and all campaign materials and communications. You cant run a campaign without a clear vision of what you stand for and intend to accomplish as a student leader. Fi's 'Chief Broke Officer' campaign. Featuring student stories on your social media also happens to be a great way to showcase your schools campus life. #winning. 10 techniques to win your student council election [With Templates] - Canva That means weve started on some series content. For more information please see our privacy policy. All set to music, the video gives viewers a refreshing overview of campus life at the University of Kent. I am a director of a small rural library in Oklahoma. Building Excitement with Event Advertising on Social Media Stories, While its great to post permanent videos and images to your account to stand as digital style brochure snippets that prospective students can refer to when perusing your social channels, the temporary format found in. March 20, 2022 From empowering victims of racial inequality through the Black Lives Matter movement to protecting mental health with the semicolon butterfly, and moreadvocacy campaigns have changed the way the world thinks. 1. What is a PSA? Public Service Announcement Examples & Ideas 7 Inspirational Social Media Campaign Examples (Free Template) - Hootsuite 3. Here are some ideas: Back to school shopping list; Back to school guides for parents or college students; Creative Back to School activities for teachers; Share some wisdom to ease back to school concerns. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for: 2022 Higher Education Marketing | All Rights Reserved. The school has even included a category specifically dedicated to Campus Tours, as indicated by the red arrow here. Here, Georgetown has opted to keep its description light and sentimental in nature as a tribute to the occasion. 7. 8 simple ways to bring educational campaigns to life - Avidly While the purpose for live streaming here may have been more practically based, the approach in general is a great way for your prospects to virtually attend your live events, gaining a better feel of your campus and school spirit from this college social media campaign. Teachers and students on how ChatGPT is changing education. ??? Both Snapchat and Instagram Stories share the format of posting videos and images that disappear after 24 hours, each attracting hundreds of millions of daily active users. Integrating Social Media into the Classroom Curriculum. About Campus, vol. The university chose to keep up the light and playful nature of the post in the description, giving a tribute to Yorkshire Day by listing some fun facts about England. They tapped into the WVU community to submit a video that voted on, would be chosen as the national commercial. Heres a quick menu if youre interested in a specific platform: Pronouns, Names: Choose! Story on Instagram (Dartmouth College)Erika Boltz, Social Media Coordinator UF HealthSurprise! 5. Content builds relationships. Video ads: display ads that show exclusively on YouTube. 2019-2020 Higher Ed Social Media Conference (HESM19), 11 social media campaigns on Instagram Feed & Stories, 6 social media campaigns on GIPHY, TikTok & Others, Pronouns, Names: Choose! Story on Instagram (Dartmouth College), Grad Feels Story on Instagram (UNC-Chapel Hill), Discover Nebraska Story on Instagram (University of Nebraska-Lincoln), UM Rebranding Story on Instagram (University of Manitoba), #Tufts2019 Story on Instagram (Tufts University), Hilarious posts on Instagram (Binghampton University), Love Ya Lions on Instagram (Penn State ), The Michigan Wings on Instagram (University of Michigan), Humans of Harvard on Instagram (Harvard University), #RockChalk on Instagram (The University of Kansas), Students Vlogs on YouTube (West Virginia University), Extra Credit Video on YouTube (Duke University), Extra Credit Videos on YouTube (Duke University ), Video Thumbnails on YouTube (University of Nebraska-Lincoln), The Egg Video on Twitter (University of Michigan), UMichs take on Ohio States story on Twitter (University of Michigan), What does WVU mean to you on Twitter (West Virginia University), Back to School Countdown on Twitter (NYU), Youve Been Waiting For This Moment on Twitter (Marquette University), Moving quote graphics on Twitter (Stanford University ), Beyonce and Jay-Z in Norfolk, VA on Twitter (Old Dominion University), Lizzo in the Library on Facebook (McDaniel College), New Photos of the Week on Facebook (RIT ), Question posts on Facebook (American University of the Caribbean School of Medicine), Women in Science: Building a World Video on Facebook (Colorado State University), The Biology of Positivity Video on Facebook (Harvard Graduate School of Education), Let the Games Begin Video on Facebook (University of Wisconsin-Milwaukee), We Dont Have Football.
How To Tell If Pothole Damaged Car, Jones High School Letter Grade, Articles S